About
We grow what you built.
Hoopla is an independent creative company. We help ambitious brands earn attention, build preference and grow, across markets, languages and categories.
The studio
Built for global scale, run like a studio.
We are a team across three hubs, with our home in Hyderabad and people working close to clients in other markets. For over fifteen years we have made work that travels, for category leaders on several continents and in many languages, native in each.
We are not an agri agency, or an AI agency, or any other single-lane shop. Those are proof points, not a ceiling. The depth of craft we bring to a crop-science launch is the same depth we bring to a beauty brand, a property group or a health company. The category changes. The standard does not.
What makes the work possible at this scale is a modern production engine paired with old-fashioned judgement. Technology removes the grind. People hold the idea, the craft and the bar.
What we believe
Four things we will not trade away.
Ideas over output.
Anyone can make more. The advantage is having something worth making. We start with the idea and let everything else serve it.
Global by default.
We think in continents, not postcodes. Work is built to cross borders from the first sketch, native in every market it lands in.
Craft at scale.
Volume usually flattens quality. We treat scale as a craft problem, so the ten-thousandth asset is as considered as the first.
We answer for the result.
We do not hand over a film and walk away. We stand behind the outcome, watch the numbers and adjust until it works.
Leadership
A note from the founder.
I started Hoopla because I believed craft and scale did not have to be enemies. For years the industry made you choose: a beautiful film for a few, or a lot of forgettable content for everyone. We set out to refuse that trade.
Today a small, sharp team can do what once took an army, and do it in language after language without losing the soul of the work. That changes what an independent company can take on. It does not change what makes the work good. The idea still has to be true, and someone still has to hold the standard. That is the part we will never automate.
Bhargav LakkarajuFounder and Creative Director
Find us
Say hello.
Headquarters
5th Floor, RMZ Spire,
Silpa Gram Craft Village,
HITEC City, Hyderabad 500081
India
New business
Markets
India, Egypt, Indonesia, Thailand, Europe and the United States.
Questions, answered
Who is Hoopla?
Hoopla is an independent creative and marketing company headquartered in Hyderabad, India, with hubs in the United States and Dubai. It integrates strategy, creative, production and distribution as one system and has spent over fifteen years building brands for multinational and category-leading companies across four continents.
Where does Hoopla work from?
Hoopla runs from three hubs - Hyderabad as headquarters, plus teams in the United States and Dubai - and delivers work across India, Asia, the Middle East, Europe and the United States, native in each market it enters.
What does Hoopla believe about creative work?
Four things it will not trade away: ideas over output, global by default, craft at scale, and answering for the result. The work is measured by what it moves for the business, not by what it wins.
Work with us