Hoopla is an independent creative company. We work across brand strategy, creative and campaigns, film and content production, design and identity, social and media, experiences, and AI production. One team takes a brief from idea to work in market, across languages and countries.

Is Hoopla an AI agency?

No. Hoopla is a creative company that uses AI as one capability among many. AI lets us produce at scale, localise into many languages and move faster, but the idea and the craft come first and decide the quality of the work.

Does Hoopla work with brands outside India?

Yes. Hoopla works with brands across continents and runs campaigns in many languages, native in each market, with teams across three hubs. The work is built for global scale, not limited to any one market.

What we do

Everything a brand needs to be chosen.

One team across strategy, creative, production and media. We turn a sharp idea into work that travels across markets, languages and channels, and we stand behind the result it earns. It is how we work as a creative agency in India built for brands that compete worldwide.

Capabilities

Seven crafts, one standard.

You can brief us on one of these or all of them. Either way the work answers to a single idea and a single bar for quality.

Brand strategy and positioning

The sharp reason a brand deserves to be chosen, said in plain language a customer would repeat. We find it, name it and build the architecture the rest of the work stands on.

Positioning
Architecture
Naming
Narrative

Creative and campaigns

Platform ideas big enough to run for years and across markets, not one-off executions that are forgotten by the next quarter. The idea travels, the expression adapts.

Platforms
Concepts
Copy
Art direction

Film and content production

From a single hero film to an always-on stream of content, made to a cinematic standard and built to scale across languages without losing craft. Built as film and content production systems, not one-off projects.

Brand films
TV and digital
Social content
Motion

Design and identity

The distinctive assets that let a brand be recognised in half a second and chosen in one. Identity systems built to last, not redrawn every time a team changes.

Identity
Packaging
Key visuals
Guidelines

Social and media

Always-on systems that earn attention and turn it into outcomes. We plan where a brand shows up, make what runs there, and measure what it moves.

Social
Media planning
Performance
CRM

Experiences and activation

Bringing a brand into the real world and onto a screen in ways people remember. Events, activations, retail moments and digital products that earn their place.

Events
Activation
Retail
Digital products

AI production

The engine under the work. AI lets a small team produce more, localise into many languages and move from brief to first cut in days. It serves the craft. It never replaces the idea.

1:1 personalisation
Localisation
Scale
Speed

How we work

From a business problem to a number you can defend.

Effectiveness is designed in from the first conversation, not discovered at the end.

Step 01

Listen

We start with the business outcome the work has to move, and agree how we will know it worked.

Step 02

Find the idea

We look for the human truth that makes a campaign land, then sharpen it into a platform that can travel.

Step 03

Make it

We produce it to a high bar and scale it across languages and channels, holding the craft the whole way.

Step 04

Grow it

We watch the numbers, optimise what is live, and answer for the result rather than the deliverable.

Work with us

Have a brief?

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